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Scooter Braun is the Hustla

How a white kid from the North became a power player in Atlanta hip-hop

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When Braun leaves Vision with the members of O.D., they meet producer Frank Nitti outside on the sidewalk. Nitti says he has a studio just around the corner and Braun tries to convince the group to drop everything and go there to record a track. But it's nearly 3 a.m. and everyone is tired. They decide to do it another day.

As he gets into his purple Mercedes, Braun stops and pulls his Verizon phone out of his jeans pocket and checks his voice mail. Then he steps on the gas and zooms out of the parking lot and back out on the street, full speed ahead.

coley.ward@creativeloafing.com

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