Rich Pick: Best local new voice

Boog Brown

Staff Pick

The future of hip-hop has a past, and her name is BOOG BROWN. Two years ago, she was just a restless Detroit native and recent college graduate who thought she'd find better opportunity and a good job Down South. So she loaded up her stuff and she moved to "Black Hollywood" — Atlanta, that is. Shopping malls. Music stars. But Brown found herself more at home within the city's underground scene, where she met such collaborators as producer Illastrate. Already, she's proven herself to be that rare gem of an artist who can push a genre forward by taking it back to "The Essence," when, as she raps with a warm, detached flow on her first single, "shit used to be credible/incredible vocab/no amount of swagger hide a wack verse." The irony, of course, is that she unleashed that salvo, from her anticipated Miss Black America mixtape, smack dab in the middle of rap's swag capital. Despite all our fair city has to offer an up-and-coming MC, Atlanta needs Boog Brown more than she needs us. We need to remember how it feels to hang onto the edge of every lyric, to pause in the middle of a verse and rewind, to find ourselves transfixed and transformed by the renewing power of a rhyme. Atlanta should be so fortunate.
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