New documentary 'Art & Copy' misses its own point

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ARTCO

It’s hard to peg down the message in director Doug Pray’s latest documentary Art & Copy. There’s no cause to champion, no historic precedence, not even a controversial notion. Instead, the audience is engaged in a brief, candid discussion on the ad industry's evolution and the successes that the changes spawned through a series of anecdotal interviews.

Art & Copy is essentially a series of one-on-one interviews with some of the ad industry's innovators and trendsetters. Pray masterfully stitches together an open forum on creativity, its genius, and its impact with past and present ad directors and copy writers who were responsible for some of the world’s most popular ad campaigns. While the faces, names and companies may draw a blank for the average viewer, one immediately connects with the dialogue about their various successes.

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(Photo courtesy of Seventh Art Films)

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