When rapper B.O.B. employs his redneck twang on the LRG-sponsored HI! MY NAME IS B.O.B. mixtape, it’s as liberating as it is comical. The 32-track CD packs in hilarious skits (featuring his Ham Squad partner Play-boy Tre) and revealing original material (largely co-produced by B.O.B. with Jim Jonsin) that gives a glimpse of the poten-tial of the young scribe. “Lonely People” loops a sample from the chorus of the Beatles’ “Eleanor Rigby” as B.O.B. reveals a virtual storybook of characters who exist in a world he interprets with equal amounts of melancholy and mania. It becomes the running theme, expressed through B.O.B.’s colorful ka-leidoscope. Atlantic Records has filed him under T.I.’s Grand Hustle camp with the plan to introduce him to the world by association. But B.O.B.’s temperament is more artistic than gangsterific. Let’s hope the industry doesn’t smother the Decatur native’s unique voice in the process. www.myspace.com/bobatl.
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