We expected big things when the respective architects behind Art, Beats + Lyrics (Jabari Graham) and Broke $ Boujee (Fadia Kader) linked up with Atlanta music marketer Bem Joiner (Rebelutions) and mega-church marketer Jerald McBride to form a concert promotions team. But the onstage reunion of Goodie Mob? Certainly, no one saw that coming not even the members of Goodie Mob. Turns out SHAMELESS PLUG approached them, feeling that the time was ripe after rumors persisted for two years that the godfathers of Atlanta hip-hop had finally bonded behind the scenes. Coming on the heels of Vibe magazine's investigative piece documenting the rise and struggles of Southern rap's first family (the Dungeon Family, of which the Mob were founding members), the concert reflected the lifeblood of a subgenre. With so many promoters in the A from run-of-the-mill to grade A only a handful recognize their role as cultural curators. Count Shameless Plug among them.