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Soulja Boy

Staff Pick

Some pop phenomena are impossible to ignore, especially when led by a lanky 17-year-old kid named DeAndre Way who calls himself SOULJA BOY. The Chicago-born, Atlanta/Mississippi-bred teen created viral hysteria in a matter of months with his contagious song and dance, “Crank That (Soulja Boy).” His MySpace page has logged over 10 million views in 18 months. The page currently hosts over 130 YouTube videos featuring fans and celebrities such as Lil’ Wayne, Beyonce and Travis Barker replicating his dance. But the best footage is recorded by Soulja Boy’s personal camera man as he documents and YouTubes practically his every waking moment. It’s enabled him to go global from his bedroom with the backing of Interscope Records. Since the label signed him via Atlanta’s own Mr. Collipark, his song has reached No. 1 on Billboard’s Hot 100 and No. 11 on it’s United World chart. And his debut album doesn’t even drop until Oct. 2.

www.myspace.com/souljaboytellem
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